Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.

To get the maximum benefit from branded watches, they should be used carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:

- As internal rewards. For example, celebrate particular milestones or exceptional acheivment with a high quality watch gift.

- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.

- High profile product launches, or new company launches. Give away watches at your launch event. A watch is looked at on average 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your new company or product.

- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You’ll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)

- Apology items. Everyone makes mistakes from time to time. If you’ve made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you’ll be putting your corporate image on their wrist for years to come.

About the Author

Edwin Taylor is a graphic artist specialising in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer ( http://www.logoinformer.com ).